White Cloud is a city on the west side of Michigan. It isa beautiful town on the bank of the White River. As of the 2020 census, the city population was 1,479. It is the county seat of Newaygo County. White Cloud is a town that strongly values community and ties to nature. With an expanding commercial industral park, it's own airport, rich scenic views, and a small-town feel, White Cloud captures the adventurous spirit of the true North while providing the amenities available in larger cities.